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Domestic Marketing in illonios |
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The domestic staff offers a wide variety of programs and services which provide promotional assistance to the food and agribusiness industries in Illinois. Some of the assistance offered is through food and agribusiness trade shows, specialty promotions, Illinois State Fair exhibits, consumer shows, agricultural development and diversification, direct marketing of agricultural products and information provided through various directories, guides and publications. Two programs, Ag in the Classroom and Illinois Agricultural Youth Institute (IAYI), provide educational materials and programs that educate youth on the importance of agriculture. The domestic staff assists agricultural groups in legislative and promotional activities by working with commodity organizations and processors to prioritize projects and target marketing efforts. The Illinois Products Logo Program is designed to educate consumers on food and agribusiness products produced, processed, or packaged in Illinois. Trade/food shows and retail grocery store promotions help promote the logo and raise consumer awareness. The domestic staff also facilitates development and promotion of new uses of Illinois agicultural commodities, administers the Centennial Farm Program and provides support to the state's aquaculture industry.
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